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North-Line

Luxury · live

NYC commuters react to a $1,800 winter coat

Stop people in Midtown and ask them to guess the price. Then reveal. Reactions both ways. We need authenticity, not influencer hype.

Hot zones

Midtown Soho

Content requirements

  • Outdoor only, daylight
  • Mix of ages and styles
  • Brand-safe edit

Sample questions

  • 'Guess the price. No looking at the tag.'
  • 'Worth it or wild?'
  • Get a tourist's reaction vs a New Yorker's.

Preferred creator

Fashion / luxury pollers with NYC access

Target audience

28–50 luxury-curious

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